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Make Your Marketing as Unique as Your Chili Recipe
Dear Marketing Innovator, After doing successful marketing for nearly three decades – over 26 years – the kind of marketing you can track and measure, measurable marketing, you end up discovering a...
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Getting Behind Vine
Since its debut a little over six months ago, Vine has been a hot topic for companies and their social media teams. Recently, the application’s novelty has been called into question now that powerhouse...
View ArticlePay Attention to Your Media Mix
Old habits die hard. Take the out-dated and inefficient mass media model to advertising along with its corresponding mindset. No longer works. It hasn’t in years. Or, the single-channel preference that...
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No, the banner ad is NOT dead and yes, content is “the new black”
This recent CMO.com headline — The Banner Ad Is Dead: Content Is The New Black, Marketers Say — grabbed my attention and compelled me to write this “response.” Actually, the article had a lot of great...
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Are you maximizing your data?
“Big data” is a hot topic not only in marketing, but also in business because of the potential it offers in helping to make smarter, more efficient decisions. At JD, we’ve been using data analytics for...
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Fast Track Planning Sessions Motivate Marketers to Rev Up 2014 Activities
Before you hit the pavement at full speed in 2014, schedule a pit stop with JD to refuel and recalibrate. Let’s get your crew on track with the same strategy; aiming for shared goals and striving to...
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B2B Online Targeting with Smart Zones
Imagine targeting your B2B prospects at a neighborhood level with 600X more accuracy than zip code level targeting and accomplishing this without intrusive cookies. Have a target prospect list?...
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Payers Must Reach Millennials for Affordable Care Act to Work
From the March 2014 Issue of Medical Marketing & Media With dramatic changes taking place in healthcare due to the Affordable Care Act (ACA), insurers must identify and reach the right mix of...
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Media Usage in Today’s World (infographics)
Where do you find your customers? How do you attract the right customers in today’s media setting? Lately, I’ve been asking friends and family this question: “What do you watch on TV these days?” I’m...
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TOP 5 TIPS: DIRECT MAIL CHECKLIST FOR 2015
Direct mail as an effective medium has been declared dead more times than Brett Favre retired from professional football. Yes, advertising mail volume has decreased. Around 85 billion pieces are sent...
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